In the 1970s, this fashion style saw a surge in popularity as more and more people began to prioritize comfort and casual style. This was due in part to the influence of counterculture movements, as well as the rise of fitness culture. Brands like Nike and Adidas, which had previously focused on performance-oriented athletic wear, began to branch out into casual clothing as well. Tracksuits, sneakers, and other sporty items became fashionable not just for athletes, but for people of all ages and walks of life. The trend was helped by the popularity of sports like running and basketball, which encouraged people to dress in sporty attire even when they weren’t participating in a particular sport. Overall, the 1970s were a time when this style truly came into its own as a mainstream fashion trend.
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